New Product Development

Evaluation of your Existing POP

We can also evaluate your product presentation at the store level to help determine if it communicates the right message to targeted store consumer. If it does not, we can help 'tweak' the design if it's close, or we can implement a complete 'marketing makeover'.

US & Canadian Focused Graphic Design

The colors and graphical elements that appeal to Europeans is different from what appeals to the American and Canadian consumer. We have an in-house graphic design capabilities to ensure your marketing message and 'look and feel' is appropriate for the targeted consumer.

Channel Specific Merchandising

In addition to the country specific design we also focus on the specific distribution channel and create packaging, displays and POP focused on their targeted consumer as the target audience changes by distribution chanel. For example, the Wal-mart and Costco consumer are two different animals and need to be addressed in a different way